Our "Creating and Deploying B2B Services" training course
Analyze a company's environment.
Establish a precise map of key players (suppliers, intermediaries, prescribers, clients).
Develop a suitable strategic approach to effectively create and launch products or services.
2-day training program "Creating and deploying B2B services"
At the end of this 2-3 day module*, learners will be able to:
Identifier les sources d’études et les méthodes de segmentation. Analyser les différents types de clients directs et indirects.
Understanding how to conduct a strategic analysis and how to position oneself in a market. Mapping who the competitors and suppliers are?
Knowing how to create a sustainable business model and defining the role of marketing in its creation.
Understand how to launch a product/service from the ideation phase to its launch. Define how the marketing team will collaborate with various departments to define, package, and create distribution channels for launching a product.
Define how marketing will track customer feedback and work together with various departments to develop the product and decide its future.
A practical training course to master the fundamentals of B2B
“Creating and deploying B2B services” is a captivating training course, enriched with case studies, concrete experiences and economic analyses, designed to inspire your teams and give them the keys to meet the complex challenges of the B2B business world.
Each participant will work on a personalized case, which they will have to prepare in advance, and will leave with a tailor-made action plan to adapt it to their professional context.
Format
learn more about the "Create and deploy B2B services" training course
answers to your questions
Is the project management communication training course Qualiopi certified?
Yes, the project management communication training program is Qualiopi certified, a quality certification issued by the ICPF. This official accreditation attests to Nova Train’s professionalism and rigor in the design, delivery, and evaluation of its training programs.
It also makes you eligible for funding from OPCOs (Skills Operators), according to the funding criteria in force in your professional sector. This is a guarantee of quality, but also a financial opportunity to train your teams in a structured, measurable, and results-oriented framework.
Is the training conducted in person?
Yes, this project management communication training takes place in person, generally over two full days, allowing for a combination of theoretical input, practical exercises and real-life cases from participants’ projects.
It is also available in an in-house format, with the possibility of adapting the pace to best suit your logistical constraints or business environment. In all cases, interaction and hands-on practice are central to the learning approach.
Can this project management communication training be adapted to our objectives?
Yes, this training is fully customizable to suit your specific needs. Whether you’re looking to improve project communication flow, enhance the clarity of deliverables, manage tense situations, or foster interdepartmental cooperation, Nova Train will co-create a tailor-made learning path with you.
We can incorporate internal case studies and real-world challenges faced by your teams, tailoring the tone, tools, and materials to ensure the training resonates fully with your company culture. The result: targeted, sustainable skills development that can be immediately applied to your projects.
What is the price of the BtoB service creation training course?
The price of the BtoB service creation training varies according to several parameters: the format chosen (INTRA or INTER), the duration (from 2 to 3 days), the number of participants and the level of personalization desired.
For open enrollment courses, the price is €480 excluding VAT per person per day. For in-house training, the price is €1,280 excluding VAT per day for a group of six to twelve participants. These prices apply to standard training, without any specific customization.
It is also possible to customize the training to suit your needs. Partial customization, focused on adapting the practical exercises to your company’s context, is offered at a price of €490 excluding VAT. For complete customization, including full adaptation of the content, the price is €1,080 excluding VAT.
As part of the inter-company sessions, participants are invited to work on their own projects to apply the concepts covered or to use a common thread case proposed by NovaTrain.
To obtain an accurate estimate tailored to your needs, we invite you to contact us : a personalized quote will be offered based on your context, your constraints and your team’s objectives.
Who leads the project management communication training at NovaTrain?
The training is led by Julien Fournier , founder of NovaTrain. With over 10 years of experience in managing international technology projects and leading change, Julien has helped numerous companies improve communication within their projects.
His approach is practical, engaging and results-oriented: he favors dynamic formats, authentic interactions and concrete examples to change attitudes, streamline exchanges and strengthen the impact of messages in collective projects.
Who is this project management communication training for?
The project management communication training is designed for anyone who interacts in a project context, whether internally or externally. It is particularly useful for:
Project managers or cross-functional coordinators,
Managers who lead project teams or partners,
HR managers,
Employees involved in key meetings, drafting deliverables, conducting workshops, or managing sensitive situations.
It is accessible to all levels and requires no technical prerequisites. The objective: to develop clear, effective, and structured communication to support collective success.